A major shake-up in India's celebrity brand rankings

The latest Celebrity Brand Valuation Report 2025 has brought a significant reshuffle among India's biggest stars. While Shah Rukh Khan has climbed back to the No.1 position, the biggest surprise is Ranveer Singh overtaking Virat Kohli to become the country's second most valuable celebrity brand.

The report values India's Top 25 celebrity brands at over USD 2 billion, reflecting the growing influence of entertainment, sports, and digital personalities in shaping consumer preferences.

Ranveer Singh edges past Virat Kohli

One of the biggest highlights of this year's rankings is Ranveer Singh's rise to the second spot.

With an estimated brand value of USD 162.9 million, Ranveer has moved ahead of cricket icon Virat Kohli, whose brand value stands at USD 158.4 million.

The jump reflects Ranveer's increasing popularity among advertisers, his strong digital presence, and the commercial success of his recent projects.

Shah Rukh Khan returns to the top

After ranking third last year, Shah Rukh Khan has reclaimed the No.1 position.

The superstar continues to dominate the endorsement market thanks to his global appeal, strong brand recall, and consistent popularity. With his upcoming film King generating massive buzz, his brand value has received another significant boost.

The report once again reinforces Shah Rukh's position as one of India's most influential entertainment personalities.

A strong year for Ranveer Singh

Ranveer Singh's rise isn't just about endorsements.

The actor has enjoyed tremendous momentum with the success of the Dhurandhar franchise, strengthening his position both at the box office and in the advertising world. Brands continue to see him as a versatile face capable of connecting with multiple generations of consumers.

His growing influence on social media has also contributed significantly to his improved ranking.

Virat Kohli remains India's biggest sporting brand

Although Virat Kohli has slipped to the third position, he continues to be one of India's strongest celebrity brands.

Beyond cricket, Kohli's successful investments, premium endorsements, and massive social media following ensure he remains among the country's most valuable personalities.

His consistent global appeal keeps him at the forefront of the sports marketing industry.

How are these rankings determined?

The Celebrity Brand Valuation Report evaluates celebrities based on multiple parameters, including brand endorsements, commercial partnerships, consumer influence, digital engagement, social media presence, and overall market value.

This year's list features 25 celebrities, including 13 men and 12 women, representing the biggest names across entertainment and sports.

More than popularity—it's about influence

The latest rankings clearly show that celebrity success today is measured by far more than films or sporting achievements.

Brand trust, audience engagement, digital influence, and commercial partnerships have become equally important factors in defining a celebrity's market value.

With Shah Rukh Khan leading the list, Ranveer Singh climbing to second, and Virat Kohli remaining among India's biggest icons, the competition for brand supremacy continues to evolve.